A person surfing on a wave in the ocean.

Helping people fall in love with surfing,

one wave at a time

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Surfing is more than catching waves :

it's connection, confidence, and joy

Based in Sayulita, we offer personalized surf lessons, surf trips, and immersive experiences on the Riviera Nayarit.

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Our Story

Shine On Surf started as a dream shared by two people in love with each other, and with the ocean.

Osmar, a self-taught surfer from the Pacific coast of Mexico, and his partner built this project together from the ground up in Sayulita. What started as a shared passion became a mission : help people feel the same joy, freedom, and connection that surfing brings us every day.

We're not just here to teach you how to surf. We're here to help you feel at home in the water, warm Pacific sunsets, and all.

Inspired by the glow that comes after a session ✨

THERE ARE MANY SURF SCHOOLS IN SAYULITA…

SO WHY SHINE ON SURF?

What makes us different?

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MORE THAN JUST SURF LESSONS

Freedom, confidence, connection and memories that last way beyond Sayulita.

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LOCAL KNOWLEDGE

We know every spot, every wave, every condition on the Riviera Nayarit.

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GOOD VIBES & PATIENCE

Zero judgment. 100% encouragement. You'll feel it from wave one.

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PERSONALIZED COACHING

Every surfer is different. We adapt to your level, pace, and comfort. Always.

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AUTHENTIC SURF EXPERIENCES

Built from real passion, real people, not a surf factory. This is the real Sayulita.

A young man with dark hair stands on a sandy beach holding a yellow surfboard with blue and black design. He is wearing floral shorts and is barefoot, with a serious expression. The beach has rocks and people under umbrellas in the background, with the ocean and a clear blue sky.

MEET OSMAR

Founder & Surf Coach

Born in Guadalajara, Osmar moved to Sayulita at age 8 and grew up with the ocean in his blood.

He learned to surf at 14, started teaching at 18, and hasn't stopped since. 10+ years of experience, patience, good energy, and a natural gift for making people feel comfortable in the water.

Surfing became more than a passion

it became a source of purpose, healing, and growth.

A woman standing on the beach at sunset holding a surfboard, wearing an orange swimsuit, with rocks in the background and the sun setting over the ocean.

Meet Sabrina

Creative Director & Co-Founder

Growing up in Montreal, Sabrina watched Blue Crush and decided : that's the coolest thing in the world — and one day, that'll be me.

She chased that dream to Portugal, then Tofino — always the last one standing up, always the most hopeless in the group.

It wasn't until Sayulita — meeting Osmar and the Pacific ocean — that it all finally clicked.

A proud late bloomer — proof that your wave is always waiting for you.